BKD launched in Summer 2014 from founder Adelle Frejus’s kitchen in Shoreditch. What started as fun at home with her son Cai and stepchildren Elsie and Stanley, soon grew as the news spread. As the company grew, Adelle moved out of home with her baking classes to local hip eateries and started working with brands such as Nintendo, Fortnum & Mason, Virgin, Toca Boca, Donna Wilson, Google and many more.
As BKD grew in popularity so did the BKD team, Adelle now employs a team of four who assist her at events all over London. Due to the success of their baking events, BKD launched a range of kids’ baking kits inspired by their classes, allowing kids to join in the fun at home. Whether you want to bake and decorate their Raspberry Unicorn Biscuits or get creative with their Vanilla Bean Little Monster Cupcakes, they’re the perfect gift for any budding baker! Since their launch in May 2015, the collection have hit the shelves of major retailers such as Harvey Nichols, Harrods, Fenwick, The Design Museum, amongst many others.
Adelle also signed with management company Essential Lifestyle Media at the beginning of 2015 and her first baking and cake decorating book came out in July 2016, published by Orchard Books.
Adelle is a self-taught baker, having spent ten years working in Market Research, alongside running the wedding blog Peonies & Pearls. Adelle also studied Graphic Design, which honed her creative eye and helped her create BKD’s distinctive look.
Adelle says “We want to fuel kids’ imaginations and make baking with your family easy, tasty and super fun!”
Greenwich Winter Time Market will be a curated market featuring the finest independent artists from London and beyond, and design-led, creative brands, retailers and businesses, with many from the entrepreneurial Instagram community and local Greenwich area.
Specific sellers will not appear at every session and are subject to change.
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